Goi´s strategy is based on technology to gain visibility and productivity
GoiIn this interview, Yaiza Canosa CEO and founder of GOI, tells us that she detected a market niche in the logistics sector and how, thanks to technology, she has managed to create a company that aspires to become the largest national player in product transportation bulky in Spain.
“At GOI we like to define ourselves as a hybrid between a logistics company and a technology company,” says Yaiza Canosa, CEO of GOI in an interview with Diario del Puerto.
Born in 2017, this company has built its business under one basic pillar: using technology to increase quality, visibility and productivity. “Four years ago I detected the need for a quality service and especially digital in the field of last mile transport. After analyzing the market and studying the variants and handicaps, I decided to attack it, developing during our first year of life all the technology on which our service is based ”, Canosa explains.
